Michael Susi, Director of Global Wellness at LinkedIn, recently joined a ScaleHealth Roundtable to share how one of the world’s leading technology companies approaches employee wellness. For startups selling into corporate wellness, the discussion offered clear guidance on what drives adoption, engagement, and long-term success.
LinkedIn organizes wellness around six tenets: thoughts, breathing, hydration, nutrition, movement, and rest. Solutions that clearly demonstrate alignment to one or more pillars are easier to evaluate and deploy.
Programs must work across geographies and team sizes. Digital-first delivery paired with flexible, light-touch on-site options ensures consistency at scale.
Engagement is the primary KPI. Startups should track participation, repeat use, and habit formation, while outlining a roadmap toward long-term outcome measurement.
Short content, quizzes, and point-based incentives already resonate. Integrations with learning platforms and micro-assessments reduce friction and speed adoption.
With a laptop-based workforce and an average age around 35, solutions supporting sleep, musculoskeletal health, stress, and parenting needs feel immediately relevant.
Turnkey playbooks, slideware, and ready-to-run programming help wellness champions scale initiatives without recreating content for every team.
Employees engage more when learning from peers facing similar challenges. Community-driven formats increase trust and long-term participation.
Emphasize one-to-ten-minute actions and demonstrate how small, repeatable habits compound into meaningful impact.
Programs must seamlessly shift between on-site and online delivery. Both modes should be polished and scalable as conditions change.
Brokers often help evaluate solutions. Positioning wellness as complementary to existing health and insurance benefits aligns with enterprise expectations.
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